The 4% | Edition 020

This week's 3-2-1 of Digital Marketing and AI

The 4% | Edition 020
Summary image via ChatGPT

My take on 3 prompts for Marketers to be testing out with AI platforms over the coming week

3 Prompts for Marketers to Test

  1. ChatGPT | Improve my Google Ads Quality Score
  • Intentional is working on a set of niche keywords to target for our own agency service to position away from the crowd of eCommerce and generic digital agencies
  • One of the challenges is Google Ads combining every search whether phrase or exact into the same set ie digital agency melbourne and advertising agency for product design brands can end up in the the same auction
  • Prompt: Here's the Search Term report + my landing page, give me the specific changes to make to improve my Google Ads Quality score
  1. Claude | Make your Dashboards interactive
  • Grab any current Google Sheet you use for reporting, yes even those massive Pivots
  • Prompt = Turn my <insert category/vertical dashboard> and create an interactive dashboard with the key inputs to customise are <insert toggle>
  • Here's an example of a Subscription Calculator I created
  1. ChatGPT | Ad Concepts
  • Used on our own Agency Ads running right now that are focussed on the benefit of Marketers
  • I realised how many of our clients have been promoted to Senior roles and thought this could be a unique ad concept
  • Prompt: provide 5 unique static ad angles for Meta Ads that can communicate in an interesting way that Intentional helps get you promoted. Provide the visual concept, potential headline and why you think it works

Here's the best Ad if you're interested

https://www.facebook.com/ads/library/?id=1363488878230086