The 4% | Edition 019

This week's 3-2-1 of Digital Marketing and AI

Made with Dall-E

Fork in the road edition that the most vitally important updates for digital marketing are AI related in 2025

I will road test and share the most critically important prompts, leaders, learnings, new tools and adding 1 in for fun

Experimenting with the 3-2-1 format

3 Prompts from Me

Left field suggestion as we get closer to the new financial year planning
10x not 2x is a great exercise to run with your marketing team I recommend layering it with the Playing to Win methodology then utilise a set of prompts
Help me run a 10x not 2x workshop with my marketing team that factors in the Playing to Win methodology; give me pre-work questions, agenda for a 4 hour workshop and follow up

Take a screenshot of your Meta Ads Manager at Ads level with the following columns over last 90 days (&/or 30 days) and paste into ChatGPT - Reach, Impressions, Frequency, Spend, CTR%, Landing Page Views, Conversion Goal, Conversion Value, Cost per Conversion
Prompt = You are a Top 1% Meta Ad Creative Strategist auditing my creative in the last 90 days, please supply in bullet point the top performing creative, the metrics that make you think that and 3 iterations to make to ads
(Note if you don't use an Ad Naming convention highly recommend to start putting Type of Creative / What you're testing) it will level up this report

Perplexity is another to make a search and follow last week's GPT prompts to quiz about why it's showing you or not showing you!

Have you reviewed your Analytics to see where your ChatGPT or Perplexity/ Referral traffic? An interesting one to add to your tracking as KPI
Worth a follow of the work that Springboards.ai is doing

HeyGen is super powerful and already considering use cases for our clients and our agency website to develop Avatars - consider reading out a monthly report or FAQ on the website