The 4% | Edition 013
On the back of Facebook's Performance Summit and likely campaign changes you're making this week and next for Black Friday, it's worth running through this checklist:
The 4% | Edition 010
Google Marketing Live Updates
You can find the full session from the link below, like most Google sessions it
was
The 4% | Edition 009
What a weird month in social media advertising.
It's hard to not consider the impact that Musk buying Twitter will have on the entire digital eco-system;
The 4% | Edition 008
The old is new again in digital advertising read below for all the reverse
trends taking place in direct-to-consumer land
The 4% | Edition 007
Trends, Forecasts and Fights.
Read on to get a helicopter view of where digital advertising is and where it'
The 4% | Edition 005
The continued trend of both Facebook (Meta) and Google updates is to remove targeting and manual options for advertisers.
The 4% | Edition 004
The evolution of Paid Social brought an evolution through all aspects of
marketing; positioning, tone of voice, creative execution, ambassadors/
The 4% | Edition 003
The 4% was an idea from the end of 2019, that I only ever shared 2 editions of.
So welcome