Mar
25
The 4% | Edition 008
The old is new again in digital advertising read below for all the reverse
trends taking place in direct-to-consumer land
3 min read
Latest
Mar
11
The 4% | Edition 007
Trends, Forecasts and Fights.
Read on to get a helicopter view of where digital advertising is and where it'
3 min read
Feb
28
The 4% | Edition 006
Well if it wasn't clear in previous years, 2022 is the hammer blow if you don't
4 min read
Feb
11
The 4% | Edition 005
The continued trend of both Facebook (Meta) and Google updates is to remove targeting and manual options for advertisers.
3 min read
Feb
07
7 Red-flags for hiring a digital ad agency
Sadly every day we see more examples of blatant misconduct in a completely un-regulated market.
I used to blame the agencies. Now I blame marketers who suspend reality on promised results, forgoing due diligence, that enables the cowboys to continue cashing in.
7 min read
Feb
01
2022 Habits
If you are one of the 3 million readers of Atomic Habits, you may recognise the
goal systems that I&
2 min read
Jan
31
How to conduct a personal life review
Before I share my habits for 2022, I thought it could be helpful to share how I
went about reviewing
2 min read
Jan
28
The 4% | Edition 004
The evolution of Paid Social brought an evolution through all aspects of
marketing; positioning, tone of voice, creative execution, ambassadors/
3 min read
Jan
14
The 4% | Edition 003
The 4% was an idea from the end of 2019, that I only ever shared 2 editions of.
So welcome
3 min read
Jan
14
Year In Review: 2021
2021 was the single most challenging year of my life. It started optimistically with the light of 2020 behind us and the expectation to welcome Baby #3 in September.
7 min read