Jan
11
Create a Reading Routine
I hit my reading goal for 2022; 2 books per month.
Through testing reading times, styles and creative I built
3 min read
C R Fraser
Oct
24
The 4% | Edition 013
On the back of Facebook's Performance Summit and likely campaign changes you're making this week and next for Black Friday, it's worth running through this checklist:
3 min read
Aug
22
See like your heroes
Have you read Steal Like an Artist? A concept it presents is imitating your heroes; the reality is you won&
1 min read
Aug
19
The 4% | Edition 012
Ok so as shared last edition, the world of digital advertising has been getting whacky. The main antagonist is TikTok
4 min read
Aug
05
The 4% | Edition 011
So you take 1 month off and everything goes crazy!
Think I'll do a couple of quick fire
3 min read
Aug
01
Letting Go To Grow
The weak point of 2.0, was its greatest strength; having 2 collaborative leaders, with wildly different strengths. Initially this delivered exponential growth, as we scaled it created confusion, stifled autonomy and plateau'd growth
3 min read
Jul
04
19 Lessons for Hiring (& 7 things to avoid as owners)
After overseeing a series of 3 mission critical hires at Intentional, that took 6 months to complete; I can personally a test the concept to 'Hire Slow' is multitudes tougher than advising it to others.
3 min read
Jun
30
End of an Era
Today marks the final day of the most disruptive business year of my 6 years journey as a business owner.
As I reflect on the last 12 months, it’s hard to imagine that in the space of 1 week;
3 min read
Jun
17
The 4% | Edition 010
Google Marketing Live Updates
You can find the full session from the link below, like most Google sessions it
was
3 min read
May
02
The 4% | Edition 009
What a weird month in social media advertising.
It's hard to not consider the impact that Musk buying Twitter will have on the entire digital eco-system;
3 min read